Marketing Real Estate in 2008

There is one thing that will never change and that is: we all have to adapt or perish. Surely someone has written this before me, so try not to accuse me of plagiarism. So, here at Chicago Home Estates, we have embraced this change and adapted to the way you, our customers, do business and how we market property.

In the past it was a phone call, a visit and off we went to buy or sell a piece of property. Now we have more tools as brokers and consumers, when it comes to buying and selling homes. So, where to put our time and resources as brokers? That part is easy: the internet. The net has become the tool of choice for consumers, at least buyers. It is the first place they look. How much easier can it be than to Google: Chicago Real Estate or Luxury Homes in Chicago . . . The key to selling property is having the exposure to get noticed, and this takes a lot of work. Adds, blogs, .com address listings (for example: 4144 Sheridan), Craigs List, Realtor.com, Tribune.com, a great web site with tools that keep people coming back . . . and the list goes on and on.

But the power to draw buyers and seller to a good campaign dose not start or stop here, it evolves here, each piece adding a layer that further impacts the search engine. The more exposure, the more layers, the more importance the web places on the information provided and the more it works, the more it spiders through the web.

In all honesty, I hardly understand it, which is why we have two really great technical support guys working in our office. Without their support, I could not do my joy, which is looking at property and evaluating the value of the property I see. I could not take care of the day to day operations of buying and selling. So, it is not the business of old. It is changing and over the last two years it has changed significantly. So, we evolve, and I for one thank our tech guys for all their help in getting my properties, your homes, noticed where it counts most.